His initial reaction was, as always, to say no. But when he met with Canon he found both substance and logic in the Japanese camera giant’s offer, which made his decision tough. – Even though I emotionally thought I would never ever sell Axis, it was also a very rational thing to do. It really confused me for quite some time. Their promise to respect and keep our culture made me say yes - says Martin Gren.
Detektor TV Magazine 3, 2015 (Int'l edition) – Interview with Martin Gren
A string of companies have tried to acquire Swedish IP-camera manufacturer Axis over the years. But founder Martin Gren has always declined. For Detektor TV Magazine he talks about why he said yes when Canon came calling.