The new solutions will be marketed solely under the Axis brand, and will support retailers in two critical areas – store optimisation solutions for customer understanding and revenue growth and loss prevention solutions to prevent theft.

“When Axis acquired Cognimatics back in 2016 I knew that our technologies would create a strong portfolio for our retail customers,” said Hedgie Bartol, Business Development Manager, Retail, Axis Communications, Inc. “We’re excited that we’re now able to offer a solution that can generate more revenue per customer, reduce shrink and enhance overall customer experience.”

The store optimisation solution, means that when used with business intelligence and analytics software, Axis’ network cameras and audio products deliver accuracy with people counting, age and gender detection, store occupancy estimation, and queue monitoring. The insights are delivered through comprehensive reports designed for customer needs, hosted in the cloud and available through both desktop and mobile applications. The solution allows for the enhancement of the customer experience and sales opportunities through dynamic staffing levels, sales display information, and in-store announcements.

In the loss prevention solution, Axis’ network cameras, access controllers, and video door stations are combined with analytics software to highlight issues in real-time and enable immediate action.

Visitors can see these solutions live at the NRF Protect event, later next month - June 27th and 28th in Washington, DC.