SecurityWorldMarket

14/05/2022

Iloq enhances partnership with National Hockey League

Oulu, Finland

Before the onset of the global pandemic, Iloq signed a framework agreement with the National Hockey League (NHL). The first phase of the cooperation was to promote Iloq and its products during the 2021 Stanley Cup playoff games broadcast in Europe. Prominent branding in broadcasts with the use of ‘virtual blue line’ advertising brought unprecedented visibility for the company.

Now, as we ease our way back to ‘normalilty’ after the pandemic, the second wave of the partnership can be fulfilled. This is the promotion of Iloq during the NHL Global Series games to be played in Finland in November this year.

“The goal of our initial partnership with the NHL was to maximize awareness of the Iloq brand in key European markets as we continue to extend our market reach. With ice hockey, and particularly the NHL, being one of the most popular global sports leagues around the world, we have already successfully reached a large audience. With the Global Series games bringing some home-grown talent to Finland, we will attract worldwide media interest and ensure that Iloq’s brand is visible front and center bringing us many more ‘fans’ and unlimited business opportunities,” states Joni Lampinen, Iloq’s Chief Marketing Officer.


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