SecurityWorldMarket

16/08/2020

Everbridge enters into innovative new partnership with APCO

Burlington, Ma (USA)

APCO Worldwide, one of the world’s largest independent global reputation and crisis communications advisories, has selected Everbridge’s CEM (critical event management) solution to help anticipate and mitigate new and emerging global threats to its workforce and operations against critical events including the ongoing COVID-19 pandemic.

APCO Worldwide will deploy the Everbridge CEM solution throughout its global enterprise spanning 30 locations across more than 20 countries, including major business, financial, political and media capitals throughout the Americas, Europe, the Middle East and Asia Pacific regions. APCO will use the Everbridge solution to help safeguard its employees and maintain operational resilience in an increasingly complex environment.

APCO and Everbridge will also provide a combined crisis and reputation management offer which includes the Everbridge CEM software-as-a-service (SaaS) solution and APCO’s deep expertise in crisis communications and reputation management. The joint offering will help businesses and governments accelerate their ability to diagnose threats and manage their reputations and communications to foster consumer safety and trust.

“In my experience providing government and Fortune 500 organisations with expert reputation and crisis communications services for over 30 years, Everbridge’s CEM platform stands out as a game-changer that provides crucial risk intelligence, analytics and automation of crisis-mitigation protocols in real time that businesses and government organisations need to make informed decisions to protect their people, operations and brands from crises,” said Margery Kraus, Founder and Executive Chairman at APCO Worldwide, and a recent recipient of PRWeek’s recognition on the “U.S. 2020 Power List” ranking the most influential people in the communications industry. “We chose Everbridge to protect our own business and employees, and we encourage other organisations to do the same. Our first-of-its-kind partnership combines Everbridge’s powerful technology platform with APCO’s expertise to dramatically mitigate reputational risk before, during and after a crisis.”

Everbridge and APCO Form New CEM Brand Reputation and Crisis Management Partnership

In addition to its CEM integration, APCO will enter into a first-of-its-kind CEM brand reputation and crisis management partnership with Everbridge to support businesses, governments and healthcare organisations globally with the combined resources of the advisory’s reputation and crisis communications expertise and Everbridge’s award-winning SaaS technology capabilities. The partnership will help organisations manage reputational risk and other threats, such as helping them promote the safety measures they have implemented to engender the trust necessary to bring customers back amid the pandemic and drive top-line revenue growth.

“Considering APCO’s global leadership in reputation management and crisis communication supporting many of the largest governments and companies in the world for over three decades, we feel honoured that they, like many other top global industry leaders, chose Everbridge’s Critical Event Management solution to protect their people and operations across their global footprint with offices in more than 20 countries,” said David Meredith, Chief Executive Officer, Everbridge. “Additionally, our partnership will take reputation and crisis management to new heights. Today, a favourable brand reputation as it relates to safety may mean the difference between surviving and thriving. The combination of Everbridge CEM and APCO expertise provides a differentiated solution to help governments, businesses and healthcare organisations successfully chart the path back to normal.”


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