Under the theme “The Next Generation Is Coming,” the campaign builds on Iloq’s longstanding relationship with the Räikkönen family and its broader history of sports partnerships. Having supported Kimi for many years, Iloq extended that relationship to Robin as he began his own racing journey. The campaign now follows Kimi and Robin at a moment when their respective relationships with racing look very different. Kimi, who retired from Formula 1 in 2021 after a career spanning more than two decades, is now supporting Robin as he develops his own path in karting. As Robin begins to make his own mark on the track and see results from years of hard work, the campaign captures a coming-of-age moment in that journey – and the perseverance, commitment and independence being passed from one generation to the next.

For Kimi, that has meant exchanging the driver's seat for a new role.

“I'm a mechanic now, so it's different,” said Kimi Räikkönen. “I enjoy doing the mechanic work for Robin and supporting him, and trying to explain some corners – maybe you should try this or that. But I always give him his own option. I only say, maybe this could be better, and at least give it a go – and then it's up to him to choose.”

The campaign’s focus on opening opportunities for the next generation reflects Iloq’s broader vision of what access can enable. Through its battery-free digital locking and mobile access solutions, Iloq enables secure access to the places people need to enter, while the new campaign takes that idea beyond the literal door to consider what access can make possible.

“Access has always been at the heart of what we do, but what really matters is what it makes possible,” said Heikki Hiltunen, Iloq Board Member and former CEO. “We’ve worked with Kimi for many years because he personifies many of the values that have shaped Iloq – integrity, hard work, perseverance, and the confidence and competence to deliver beyond what people expect. Our own story has always been about combining that heritage with innovation and continuing to move forward. Supporting Robin as he begins his own journey feels like a natural next chapter. It’s about opening opportunities for the next generation and giving them the freedom to make those opportunities their own.”

This campaign will roll out across Iloq's key global markets through digital out-of-home, social media, print, online video and other channels, alongside Iloq's own platforms, industry events and partner communications, continuing to build on the longstanding relationship between Iloq and the Räikkönen family.