Zara is expanding across China and chose the SDR431U because it is an easy to install and operate camera, plus as an added bonus the camera design sits well with the interior of the Zara stores.

Zara is a Spanish clothing store that is quickly expanding worldwide. China currently has over 200 Zara stores and counting. Several of these new stores needed interior surveillance. They had to provide safe shopping while monitoring the crowds and goods. Also, they had to keep an eye out for thefts, break-ins, accidents and emergency health matters that may arise. To date over 800 Messoa cameras are being used in over 100 Zara stores.

The SDR431U were typically installed at key places such as entrances, in store, corners and near the cashier. Between 4 and 15 cameras were installed per store depending on the size.

The SDR431U is a fixed dome camera that uses a super high-resolution high-density Sony IT module for true color daylight images. A 3.7~12mm high optical quality auto Iris varifocal lens allows a wealth of viewing angles. The conventional BNC video output facilitates installation and increases their flexibility. Ceiling or wall mount is easy with the true 3-axis rotation gimbal. It features compact mechanical designs, vandal-proof 1,000-kg impact resistance, and IP67 rating. All of these make it an ideal camera for retail surveillance.

According to Messoa, ever since the SDR431U started being utilised, security personnel cost and pick pocketing and theft have been greatly reduced. If an incident should happen, then video evidence captured on the cameras can be provided to the police to help capture criminals and secure a conviction. There is now the potential to install even more SDR431U cameras in the rest of the Zara China stores.