The organisers believe that the interest is based upon their aim that this event will soon become established as the flagship event for the region, and that the prestigious, already established tried and tested, Ifsec events are where the security, safety and fire industry's key professionals gather.

According to the Ifsec Istanbul team the Turkish public sector has a total spending budget of £16.2bn and the country has plans to modernise security in the airports in a £6bn programme. The new Commercial Code in the region also means security, safety & fire legislations will have to reach EU standards.

Ifsec Istanbul will be focusing not just on the quantity of visitors to the event, but quality attendees from the entire buying chain, both trade and end user. With a proven track record of attracting the end-users that determine the industry’s purchasing habits, the organiser's end-user decision maker trade installer splits average at 35%: 65% across the global portfolio.

Ifsec Istanbul is designed to fill the gap in the market that the security, fire and safety purchasers are demanding. With a history of drawing buyers from far afield for high-level insight, innovation and networking, Ifsec Istanbul is gearing to become the central hub for industry business across Turkey, the Middle East, the EU and Central Asia. With a database of 7000 professionals from these regions that travel abroad annually to attend an Ifsec event, Ifsec Istanbul is capable of putting world leading solutions in front of this audience.

The event is backed by the region's leading security, safety and fire authorities in Turkey, some of which have given Ifsec Istanbul sole support as recognition of its reach and reputation, including öGF, GÜSOD and GESiDER. "We are confident that Ifsec Istanbul will be the benchmark event in the sector.” Oryal Ünver, Chairman of the Board of Directors, öGF and GÜSOD.