Traditional advanced traffic management systems require extensive custom integration and development, and can be slow to adapt to changing environments. Traffic Sense, on the other hand, is designed to seamlessly integrate new and emerging technologies, reducing customers' total cost of ownership and shortening implementation cycles significantly. Traffic Sense enables traffic centres to adapt and automate responses to current challenges, such as roadworks, new developments and changes in driver behaviours.

Traffic Sense delivers a consolidated, unified view of real-time conditions and vehicle flow to traffic operation centres, border crossing agencies, and transportation departments so they can monitor traffic conditions in real-time and with more detail. From real-time notification of road incidents, to presenting all relevant information in a single interface, and guiding responses through automated workflows, Traffic Sense empowers traffic operations staff to get roads quickly back to normal.

By tapping into a variety of data sources, from roadside sensors to 3rd party probe data for travel-time analytics, Traffic Sense automatically identifies congestion as it builds up. It correlates traffic data with associated video feeds, all displayed within dynamic maps of roadways, giving operators instant and complete awareness of what is happening. Armed with this information, operators can take action through Traffic Sense to bring things back to normal. They are guided in their response through dynamic standard operating procedures, and can update signs along affected roadways right from Traffic Sense, ensuring drivers are well informed at all times.

"The road transportation industry is experiencing a period of rapid transformation. New and emerging technologies are needed to help traffic operation centers understand and deal with the increased complexity of our roads and always-changing traffic conditions," said Christian Chénard-Lemire, Commercial and Delivery Lead-Traffic Sense at Genetec. "With Traffic Sense, we offer cities and states the ability to better understand and visualise what is happening on their roads and equip them with the control they need to resolve incidents in the moment," added Chénard-Lemire.

Traffic Sense integrates with Google Maps and the automatic incident detection system from Citilog, an Axis Communications company.