All business sectors of the supplier of technology and services will operate in Iran. By the end of the year, Bosch will employ around 50 associates there. Through its regional presence, the company is breathing new life into a long-standing connection to Iran. Bosch began selling its products in the country in 1924.

“We are delighted to be back in Iran. In our quest to pick up speed quickly, we are benefiting first and foremost from reestablishing contact with former local partners and customers,” says Uwe Raschke, the Bosch board of management member responsible for Europe, Middle East and Africa. “The country’s potential is tremendous. We expect to see the Iranian economy grow by just under five percent this year. The medium term is also highly promising.”

More than half of the nearly 80 million inhabitants are under 25 years old and the population is also highly educated. Just over 20 percent of the country’s population lives in the Tehran area, a dynamic economic region with a rapidly developing IT infrastructure. In the years ahead, the Iranian government plans to invest more than 40 billion U.S. dollars in local infrastructure, such as in expanding airports, rail networks, and energy supply. “We can support the country’s modernisation process with a wide range of products and solutions, including mechanical engineering applications, solutions for connecting infrastructure and energy and building technology, as well as innovative household appliances and power tools,” Raschke said.

In addition to its liaison office in Iran, Bosch has also recently opened a sales office in Lahore, Pakistan’s second-largest city. The activities in Iran and Pakistan as well as in 14 further countries in the Middle East will be coordinated by the regional subsidiary in Turkey.