The position is to cover the Bluestar Central and Nordic region which includes the UK, DACH, and Scandinavian countries.

Mr. Robinson will be responsible for the sales strategies and organisation in this region that has seen tremendous recent growth for Bluestar. He has substantial experience in the AIDC and POS industries, having worked in distribution as well as manufacturing for 15 years. ?

“Mr. Robinson has shown excellent results in developing sales growth and strategies throughout his career,” said Bluestar’s EMEA President and Managing Director Mr. Albert Baranera. “His management skills and leadership will accelerate central region development and definitely contribute to the continuing success of this region."

“This is an exciting time to join the Bluestar team as they continue to grow in the EMEA, adding new services and solutions to enable its partners to grow their business,” said Robinson. “I look forward to working with the team in the EMEA to continue this growth providing world class support to our resellers and suppliers”.