Bidirectional segment to hold largest share

The market for bidirectional people counting is expected to hold the largest share of this sector during the forecast period. The growth here is attributed to advantages such as retail analytics, queue management, staff optimisation, and space utilisation. These people counting systems can identify whether a person is walking in or out of the entrance, and allow end users to count the number of visitors on a particular floor or zone, along with the direction they used to enter/exit. The analysts found that the sensors used in bidirectional people counting systems can scan areas 200 times/seconds, which allows them to work on an accuracy of more than 95%.

Video-based technology leads the way

The research predicts that it is video-based technology that will show the highest growth at the highest CAGR during the forecast period. There is significant demand for accuracy and this technology is capable of providing a more precise count of visitors compared to some other technologies. The research shows that these systems have a ~95% accuracy and can count in both directions; they may also be linked with modern analytical systems that help end users with in-store analytics, dwell time measurement, and queue management, etc.

Hardware plays an important role

The capacity to gather more precise data necessary for giving an exact visitor count plays a crucial role in expanding the market for hardware offerings. Companies have been substantially investing in the development of additional technology that can operate in severe settings without affecting the efficiency of people counting systems.

Retail is highest growth vertical

The retail stores, supermarkets, and shopping malls end user of the market is projected to record the highest CAGR from 2021 to 2026. The increased number of shopping malls in emerging nations such as Brazil, India, and China is contributing to the growth in these areas. Retailers can also benefit from people counting systems by obtaining key performance indicators (KPIs) that characterise their current business scenarios. Further, the top companies have been enhancing their product portfolios and making deals by signing agreements with various retail stores, shopping malls, and supermarkets to improve customer retention by adopting this technology.

US manufacturers spurring the growth

North America is projected to account for the largest share of the overall people counting system market in 2026. The increased adoption of people counters in the region is attributed to the existence of technologically advanced retail stores and shopping malls, stadiums, banks, and amusement parks. It is also predicted to grow at a considerably high rate due to the presence of a significant number of airports that require visitor counting and tracking solutions. Further, some major players such as Infrared Integrated Systems Ltd, Retailnext, and Teledyne Flir LLC are headquartered in North America which are helping to spur the growth of the market in this region.

Integrated Systems Ltd; Sensormatic Solutions; Retailnext; Hella Aglaia Mobile Vision GmbH; V-Count; Footfallcam; Eurotech; Axiomatic Technology Ltd, Dilax Intelcom GmbH; IEE S.A.; and Sensmax Ltd, are some of the key players mentioned in the people counting system market report.