SecurityWorldMarket

30/10/2016

Security dealers begin to profit from DIY market

Port Chester, NY

The new Dragonfly Security System is attracting increasing numbers of security dealers through the opportunity it offers to earn recurring monthly revenue from DIY security solutions - a market previously viewed by dealers as competition.

As network members, security companies are able to offer this DIY video security system and central station monitoring directly to end users, generating recurring monthly revenue. "The incredible level of interest in the Dragonfly Security System demonstrates that dealers have been searching for a unique business model that would allow them to take advantage of tremendous opportunities within DIY security solutions,” said Bart Didden, President, Security Dealer Network. “Now, rather than having to sit by and watch DIY security eat into their profits, dealers can profit from this growing market by adding value to DIY systems with the professional monitoring that end users are demanding.”

For dealers who join SDN’s network, there are no start-up or recurring costs, and SDN has made enrollment as easy as possible. Once a security dealer joins the network, they are provided with an individual customised website, built, branded and targeted to consumers with extensive marketing and messaging around the Dragonfly Security System solution. Using SDN and the powerful e-commerce platform offered with the Dragonfly Security System solution, consumers can purchase video security systems directly through the website and select the level of central station monitoring that best meets their needs and budget. The DIY products are shipped for free directly to the consumer and SDN provides the central station monitoring. All security dealers need to do is help drive their customers to their customised Dragonfly Security System website to purchase DIY video products and monitoring services, and they receive RMR generated from a portion of each consumer’s monthly monitoring fee.

For consumers, the Dragonfly Security System is equally simple. Cameras are wireless and battery-operated and can be placed virtually anywhere inside or outside quickly and easily. Several different systems and monitoring plans are available to suit users’ budgets and needs. The system can be viewed and multiple actions including police dispatch can be taken through the Dragonfly Security System smartphone app. The Dragonfly Security System is a product of RSI Video Technologies, which was acquired by Honeywell in March 2016.


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