SecurityWorldMarket

05/03/2019

Nortek Security & Control wins best tech marketing award

Carlsbad, Ca

Nortek Security & Control LLC (NSC), a global leader in wireless security, home automation, access control and health and wellness technology, has had its New Home Program awarded with a 2018 Techome Brilliance Award in the “Best Tech Marketing Program” category.

“Nortek Security & Control is uniquely able to provide new home builders with a complete range of security, automation, access control, and entertainment solutions that cover every aspect of the home,” said NSC Director of Builder Services Bret Jacob. “And we don’t stop there. The Nortek Security & Control New Home Program helps builders develop their own connected home strategy, and provides them with the critical backing to easily sell customized home technology packages to their buyers. The home builders who sign on to the programme receive unparalleled manufacturer support with a wide array of sales and marketing tools, including product for model homes and design centres, customised brochures and signage, sales trainings, and more – all of which guarantee the builders’ success in the connected home.”

At the 2018 Techome Builder Summit in December, the Techome Brilliance Awards were presented to companies recognised for accelerating the application of residential technologies. A panel of homebuilders who are well-versed in technology served as judges for the awards, rating each entry on a set of key aspects including features and function, homeowner benefits, and unique advantages for builders and contractors.

According to AE Ventures President John Galante, “Nortek Security & Control’s Techome Builder Brilliance Award for their New Home Program is richly deserved. No manufacturer has worked harder than NSC in developing merchandising strategies, marketing assets and process guides for builders of all kinds and their tech trade partners. NSC understands that success with builders is as much about process alignment as it is product innovation and excellence. The result of their efforts is spectacular sell-through rates and increased homebuyer satisfaction and delight.”


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