The solution combines the loyalty capabilities of Proxama’s Tappoint platform with the security of HID Trusted Tag Services to deliver a frictionless consumer experience while eliminating fraud and abuse from retail coupon and loyalty programmes.

To participate in the coupon and loyalty programmes, consumers interact with an authentic Near Field Communication (NFC) tag from HID Global. Trusted Tags feature security and privacy attributes that change on every tap, providing true customer proof of presence and making each tap uncloneable. As a result, Proxama’s retailers and brands are protected from situations wherein one transaction can lead to rewards being collected multiple times.

“The level of security delivered by HID Trusted Tag Services was previously available only on downloadable mobile applications," said Neil Garner, CEO and Founder, Proxama. “This partnership allows us to offer our retailers easy and highly secure web-based loyalty and rewards programmes. It creates an alternative to mobile apps that delivers easier participation and a more rewarding consumer experience."

HID Global’s trusted tags, which do not require special readers or other equipment for authentication, also enable Proxama to provide its retailer clients with robust campaign analytics and customer profile insights.

“Convenience, ease of use and a secure interaction are critical to the success of loyalty and coupon programmes," said Marc Bielmann, vice president of Identification Technologies with HID Global. “We are happy to be partnering with an industry leader like Proxama to bring those qualities to the mobile web-based programmes put in place by the leading retailers and brands that make up the company’s client base."