Genetec was selected as the 2011 ADP award winner for the committed efforts made to develop joint opportunities, initiate training and marketing programmes and continue ongoing product integrations and development with Axis.

“Genetec is truly deserving of this award. They made a concerted effort to improve and enhance our collaborative business relationship for the benefit of our mutual partners and customers,” says Rob Muehlbauer, business development manager, ADP Program, North America, Axis Communications. “Not only have they increased joint marketing activities in the form of case studies and projects with our integrator partners, but they made great investments in both development workshops and internal training.”

Genetec was also honoured with the first-ever Canadian Application Development Partner of the Year award during the inaugural Axis Canadian Partner Summit at Niagara-on-the-Lake, Ontario, in September 2011.

The IP video surveillance market has seen significant growth in the last few years and with that so has the relationship between Genetec and Axis. Genetec has been an Axis ADP since 2004 and through the programme has benefited from development tools, documentation and support necessary to ensure that customers are always able to benefit from the most current and reliable product integrations.

“Having been recognised as the 2011 North American Partner of the Year by one of the market leaders in network video is a true honour and a testament to the strong working relationship we have with Axis,” says Morgan Pasnon, Senior Technology Alliance Manager, Genetec. “Plans for more joint offerings and business development are ongoing so that we can continue to offer our mutual customers reliable and effective IP security solutions.”

Beyond mere product integrations, Genetec and Axis have also worked together on developing innovations that led to releases such as Genetec’s video trickling feature. Genetec’s video surveillance system, Omnicast, leverages the edge-recording capabilities of select Axis network cameras to offer a feature that not only stores video on the edge, but that also allows segments of video to be hand-selected for long-term storage on Omnicast’s Archiver. This provides customers with added flexibility and reliability in their video storage requirements.

Genetec is a Gold Partner in Axis’ ADP programme, a unique initiative that assists software developers as they integrate Axis network video products in end-user solutions by ensuring compatibility and reliability for video management solutions and applications. ADPs can leverage the Vapix platform, technical documentation, SDKs, development support and Axis camera application platform to create software and analytics solutions desired by their customers.

As global partners, Axis and Genetec are also mutually committed to contributing to the ONVIF standardisation efforts. ONVIF is an open industry forum that is aiming to develop interoperability between IP-based physical security products. Both organisations have played significant roles in helping this organisation reach its objectives towards global standardisation and providing greater freedom of choice.