HID’s innovative IoT platform for brand protection, combined with the web application developed by local integrator Aus NFC, enables Old Kempton Distillery to guard against grey market activities and allows customers to authenticate their product at the point of sale. It also strengthens the appellation registration for the Australian island state of Tasmania, which boasts some of the most pristine water and climate conditions for manufacturing premium, top-shelf liquor products.

“Old Kempton Distillery makes one of the world’s finest whiskeys, and with counterfeiting in our industry becoming a global issue, we recognised the need to take proactive steps to protect our brand,” said Robbie Gilligan, Business Manager and Brand Ambassador for Old Kempton Distillery. “We were seeking the best brand protection technology available and a solution that would also allow us to securely engage with our customers, long after a sale. We believe that HID Trusted Tag Services and the support provided through Aus NFC provide just that.”

Beyond its anti-counterfeiting features, HID’s IoT offering opens a new and powerful avenue for Old Kempton Distillery to stay connected with customers via direct and hyper-personalised communications that helps the distillery build brand loyalty in a privacy-preserving, closed environment. “We find HID’s solutions to be applicable to many different industries,” said Larry Hower, CEO of AusNFC. “HID Trusted Tag Services is changing the game for authenticating brands and staying connected to buyers through a mobile experience.”

“HID’s IoT technology is enabling mass adoption of brand protection by major brands worldwide that are seeking to address more sophisticated attempts by fraudsters focused on imitating their products,” said Mark Robinton, Director of Business Development and Strategic Innovation at HID Global. “Manufacturers and consumers alike can rest assured that their product can be authenticated at every stage of its lifecycle – from production to the shopping bag.”