26/05/2013
China door entry market shows steady growth
Shanghai, China
Even so, the Chinese audio and video door phone market is still forecast to grow at a steady compound annual growth rate (CAGR) of 9.0 percent from 2012 to 2017, supported by the government’s target to build 36 million affordable housing units through 2015. A clear trend toward large-screen indoor units and Internet protocol (IP) products in the market will also cause a slight increase in average selling prices (ASP) during the next five years.
The Chinese audio and video door phone business is highly fragmented because of the country’s large geography, coupled with the project-oriented nature of door phone product sales. For instance, the top 3 suppliers accounted for only 25 percent of the total market, even though the space could become more concentrated over time.
“Leading door phone manufacturers and real estate developers often enter into strategic deals,” Li said. “This means that manufacturers sell directly to real estate developers at a lower price than to other sales channels. Because of this, market share is expected to become more consolidated among major manufacturers during the coming years.”