The agreement will extend Bluestar's presence in Europe offering a broader distribution solution for manufactures and resellers in the region. Blackroc customers will continue to enjoy extraordinary service coupled with an expanded offering of solutions and products.
Bill Nix, Bluestar Vice President Global distribution stated, "Blackroc is a well respected solutions distributor in mobility and RFID channels providing leading edge innovations to the value added reseller network in the United Kingdom. Their focus on customer service and applications knowledge makes this transaction a natural fit with Bluestar's solutions driven philosophy."
Tony Jephcott, Blackroc Distribution CEO said, "Teaming up with Bluestar was a logical step for us. AIDC distribution is fast becoming the province of major players who have the scale of operation to commit to the stocking levels, marketing activity and financing requirements demanded for the future of AIDC distribution. Bluestar brings both the scale and core capabilities to enhance and expand Blackroc's service offering to U.K. Resellers. Bluestar and Blackroc both share a high value-add business philosophy and this union makes a very good match. Blackroc Distribution is proud to join the Bluestar family and plans to further strengthen and grow its position in wireless mobility in the U.K. with broadened service offerings that comes with a wider product base."
Blackroc Technology, a privately owned systems integrator and custom product development company remains independent of the transaction.
18/09/2011