The new Certified Partner Program (CPP) is comprised of five tiers: Tier 1-Authorised 3xlogic product re-sellers; Tier 2-Silver Partners; Tier 3-Gold Partners; Tier 4-Distributors; and Tier 5-National Accounts. There are different levels of features and benefits for each tier in categories including product discount levels, lead sharing, exposure on the 3xlogic website, training, support, discounts on demo kits, discounts on hosted Infinias accounts, and marketing co-op funds.

All existing 3xlogic dealers will be reviewed and those who meet the CPP criteria will be invited to participate in the programme. Any new dealer who meets the criteria and has been vetted by 3xlogic management will be considered for inclusion in the programme. All partners can move up or down a level depending on their purchase history and the level of certified training their organisation attains.

“Our newly-revamped programme offers many unique features to enhance our partner’s business success. In addition to offering the best security solutions on the market, our partners will reap benefits such as additional product discounts, lead sharing, and cooperative marketing efforts,” said Matt Kushner, 3xlogic CEO.

“This updated partner programme reflects 3xlogic’s commitment to close partnerships with our company’s channel,” commented Bill Hobbs, 3xlogic Senior Director of Sales. “Partnerships require mutual investment by both parties and this expanded programme rewards our channel partners for their investment in 3xlogic. Unlike other partner programmes in the industry, our CPP takes a more holistic view of the manufacturer-dealer relationship and 3xlogic’s partners will definitely be able to improve and grow their businesses with the incentives and rewards from this programme.”