As Tagmaster group is growing and as the pace of sales and marketing innovation accelerates, Tagmaster’s strategy must reflect a keen understanding of the different success models being employed within our different countries.

“It is imperative for us as a growing company that we can deploy the right capabilities now and in future and it is also a strong signal that we can attract external professionals to our fast growing group”, says Jonas Svensson, CEO, Tagmaster.

Peter Almgren has a managerial experience of both strategic and operational marketing with a deep knowledge within digital marketing, lead generation and sales in an international environment. Peter is most recently coming from software company Trintech Inc. and has previously had sales director roles within multiple software companies.

Peter will manage the marketing on group level with special focus on digital marketing and he will work with the sales and marketing team in Sweden, UK, France and US.

“Peter will increase our focus on specific areas like; build and drive an operational, data driven sales and marketing department, generate leads and build a pipeline, grow our usage of Salesforce/Pardot and execute our digital marketing strategy”, says Jonas Svensson.