Video encoder market set for solid growth

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The size of the global video encoder market is projected to grow from USD 1.9 billion in 2020 to USD 2.2 billion by 2025, at a CAGR of 2.7%. The major factors driving the growth, according to researchers Marketsandmarkets include ease of connecting analogue cameras to networks, the use of cloud services to store a large amount of data, and the adoption of high-efficiency video coding (HEVC) standards for video encoding.

Rack-mounted video encoders play a major role where there is an involvement of several analogue cameras with coaxial cables. One rack in a central location allows to connect and manage several cameras. A video encoder blade acts as a video encoder without casing. As the blade cannot carry out its own operations, it is necessary to mount it in a standard-sized rack to function. A rack offers an expandable and convenient solution that helps connect several different video encoder blades. One, four, or six analogue cameras can be supported by a video encoder blade. The rack-mounted video encoder market is witnessing significant traction with the growing number of product launches and is expected to dominate the sector during the forecast period.

Broadcast applications are expected to lead the market, and video streaming, rich media services are offered to individual customers through a variety of devices, no matter where they are situated. The acceleration is being driven by the rapid adoption rate of various types of content available on the internet, and the emergence of devices such as tablets and smartphones offers high-quality viewing experiences. The analysts suggest that this provides a major opportunity for video encoder companies to grow in the market at a steady rate during the forecast period. The delivery of video, audio, and other media content over the Internet can be termed as video streaming media.

Geographically, the video encoder market in the  APAC region is estimated to witness higher growth in comparison to markets in North America and Europe. The adoption of surveillance technologies in the hospitality, healthcare, enterprise, and retail industries in APAC has enabled the video encoder market to grow at a significant rate. This region says the research, has become a global focal point for huge investments and business expansion opportunities. The ongoing developments in communication networks, the rise in the use of security cameras, and the growing number of manufacturing bases are some of the major factors driving the growth of the video encoder market in APAC

Major companies named by the analysts as being involved in the development and supply of video encoders are Hikvision, Vitec, Harmonic, Motorola, Cisco, Commscope, Axis Communications, Dahua, and Haivision.


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