26/08/2010
Russian market selects local security cameras in response to economic crisis
Wellingborough, Northants (UK)
William Rhodes, Research Analyst and author of the report comments, “Russian suppliers offer an appealing solution to customers looking to install video surveillance equipment on a tight budget. The equipment may not have the same feature set as some international brands but it fulfills the customers’ basic requirements.”
Rhodes continues, “Ironically, many Russian suppliers have benefited in the past 18 months from the tough economic conditions by creating a strong position for themselves against overseas brands. That said, it will be tough for them to continue this success as they lack the marketing budgets and diverse product features that are needed to compete against the multinational, overseas brands. Russian brands can defend their new position through increased investment in marketing, strengthening their sales channels and partnerships, and producing products that target the lucrative enterprise and project market.”