Prynshop supplies in-store analysis based on a set of information from CCTV cameras. Prynshop software gathers and correlates the video information to measure traffic in time and in space in order to obtain an insight about customer movements.

Prynshop analytics platform can also measure traffic by counting people to fully understand store activities. With this function, managers can make store benchmarking by store, region, schedule, measure marketing campaigns and optimise staff resources.

The heatzone and heatmap functions analyse customer movements and indicate the locations which are proving to be more and less attractive. This system can be used to improve displays and product placements throughout the store.

In order to protect customer privacy and guarantee anonymity, Prynshop software has the capability to blur
faces instantly as they are recognised by the cameras.

Data analysis is simple as business managers are able to access the statistics directly via an iPad device. They also have the ability to export activity reports with graphs and mapping.