Going against the current negative economics, with most companies cutting marketing expense, Optelecom-NKF is investing strongly in building the Siqura brand, which encompasses all IP surveillance solutions. The IP market is still growing, despite a slowdown in the overall market, and Siqura is positioned perfectly to take market share in this segment. The demonstrations at IFSEC of the Siqura Traffic, Government, Industry, and Commercial Security solutions attracted many system installers and consultants looking for a high quality and dedicated supplier in the security market. The preview of the TrafficServer, an IP-based Automatic Incident Detection (AID) solution for the traffic monitoring market, received a lot of attention. The high visibility of the "Siqura - Winning Hand" campaign on the tradeshow floor and at the IFSEC/Siqura café, along with the sponsorship of the pocket floor plan, paid off with clear results and tripled the number of leads.

Frazer Stokes, sponsorship manager UBM, comments: "We are very pleased that the show has been so instrumental in building the Siqura brand for Optelecom-NKF and are looking forward to IFSEC 2010 with the sponsorship level Siqura signed up for."