The other appointments include Michael Rijssemus (37) who is responsible for Great Britain and South Africa, Giordano Marietta (35) actively engage respectively the Middle East and Italy, and marketing specialist Ido Wentink (30) who is working on the Nedap AVI brand.

“It is our strategy to intensively focus on a number of regions worldwide, in order to respond to needs in each market specifically. Therefore we choose to invest in dedicated sales and marketing representatives on specific regions. This way we keep strengthen in our leading position for long range identification in security and parking,” comments Maarten Mijwaart, General Manager of Nedap AVI, one of the market groups of Nedap N.V.

Mahmoud Al Mashriqi appointed as business development manager for the Middle East has worked for the most of his career in the IT industry. After completing his Master’s degree in Business Administration, he made the switch to sales and business development for the Mintel International Group and One Prepay. Now at Nedap AVI, Mahmoud is responsible for business development in the Gulf Cooperation Council (GCC) area.

Nedap AVI specialises in solutions for long range identification. The company is expert in vehicle and driver identification, detection and management. As one of the pioneers over decades, Nedap AVI has established an impressive track record of installations worldwide and in many different industries. These technologies ensure the speedy flow of vehicles and people at airports, parking facilities, industrial estates, taxi stands, in office buildings and numerous other installations.