“We are gearing up the organisation to further support our strong growth in the Middle East and Africa,” says Christian Ringler, Director Milestone Middle East, Africa and DACH. By introducing a dedicated Country Manager for Africa and one for the Middle East, we will ensure a greater local presence in each region. Both candidates are dedicated to supporting our local partner communities, with the focus of creating optimal solutions for customers in their areas.”

Mohammed Riyaz is the new country manager in the Middle East organisation and will head up the team in that area, which includes offices in Jeddah and Dubai. Riyaz brings to Milestone a strong background in business strategy development and leadership of regional sales teams in the technical industry. With 11 years experience from the Gulf markets, his peers see him as someone who is highly competent and easy to collaborate with.

Dedicated to developing strong projects and new markets, Riyaz was looking forward to meeting people at the recent Milestone Community Milestone Community Days EMEA. “Collaborating effectively with partners to find the best solutions for our customers, is at the cornerstone of my work. I look forward to meeting up and to work with you all,” Riyaz states.

Armand Steffens, the new country manager dedicated to the African Continent, already has a proven track record with Milestone, as Channel manager in South Africa for the last one and a half years. As Country Manager he is taking on more responsibility and is covering the offices in Johannesburg and Beirut as well. It is his goal to ensure even greater focus is placed on the African markets and further development of the local Milestone community.

Steffens will be building on his more than 15-years of experience in the industry to realise Milestones expansion strategy for the African continent. “Milestone is such a phenomenal company. I immediately became passionate about it. The culture, the people, organisation and the products are all targeted to deliver on our mission and vision. Together with my team in Africa, I would like to echo the Milestone values and further embed Africa into the Milestone Community.“