The Ifsec Arabia organisers UBM Live and Alagat Montgomery, the Saudi Arabian arm of Montgomery Worldwide, intend for the show to bring together the international security and fire safety solution providers with the Government and commercial buyers in this region.

Due to take place from 20- 22 November 2011, and to be held at the Middle East’s newest state-of-the-art international exhibition centre, RICEC, IFSEC Arabia will be ideally located in the Kingdom’s capital. With a population of 5 million, Riyadh is central to all decision making and is the Kingdom’s largest populated city.

Ifsec Arabia will provide exhibitors with an ideal platform to access the commercial and industrial security, fire and safety markets, currently worth £685+ million and to showcase their solutions to the decision-makers within this region.

The lack of legacy systems creates the environment for a demand for the latest digital technologies establishing the KSA as an attractive market for foreign suppliers. Furthermore, the KSA is open to foreign investment, has approximately 200 joint
ventures with UK companies in the Kingdom and it is designated a ‘High Growth Market’ by UKTI.

Ifsec is of course an established brand in the UK, India and Africa and collectively these events attract over 1,000 manufacturers and distributors and 42,000 security professionals. Ifsec Arabia will be adding to this fast growing portfolio making the brand stronger throughout the world.