This partnership represents a brand new opportunity for Ifsec and Firex exhibitors to present their expertise and world class products to specifiers and purchasers from Egypt and its surrounding regions which is seeing significant levels of growth and investment in security and fire safety technologies. The Middle East security market is forecast to be worth £10.2bn by 2020 with the fire protection sector being valued at £4.2bn in the same period, so targeted opportunities to meet with these customers will be welcomed by all manufacturers targeting the region.

MEFSEC has a long standing and proven reputation in Egypt for delivering a high calibre audience of over 2,000 specifiers and purchasers from civil defence, utilities, distribution, consultancies, installation, IT and construction which represents a definitive audience of major specifiers from the region.

Ifsec’s exclusive partnerships with the British Security Industry Association (BSIA) and the Fire Industry Association (FIA) will also mean that a UK Security and Fire Pavilion will be available at MEFSEC in partnership with the Department for International Trade.

Ifsec and Firex Brand Director Gerry Dunphy states: ‘’We’re excited to be working alongside MEFSEC this year as it represents an instant gain from the recent combination of Informa and UBM. This is precisely the type of project we’ll see increasingly more of as the two organisations merge together as it provides Ifsec and Firex exhibitors with access to an established event which caters for the Middle Eastern market.’’

MEFSEC Exhibition Manager Ed Johnson states: ‘’MEFSEC welcomes this new partnership with Ifsec and Firex which have long been considered to be leading global events in the security and fire safety sectors. MEFSEC receives a formidable audience of major purchasers from Egypt and the surrounding regions which will provide Ifsec and Firex exhibitors with new avenues of business and opportunities in what is a rapidly growing market sector’’.

BSIA Senior Business Executive John MacAskill states: ‘’Our partners at Ifsec have widespread experience of unlocking business potential for UK companies in growing markets and we welcome this new and exciting partnership with MEFSEC in Cairo. We look forward to welcoming members to the UK Security & Fire pavilion where they can make strategically important contact with major specifiers and purchasers’’.