SecurityWorldMarket

26/07/2014

Fermax goes global

Valencia, Spain

Throughout the first part of 2014 leading up to the Summer break the Spanish brand, Fermax has unveiled its latest most state-of-the-art products successfully at up to six events in Europe, Asia and America.

The venues Fermax chose to present its new features receive tens of thousands of visitors, with dizzying business figures and stringent demands in terms of competitiveness. In all cases, whether in North America, Europe or Asia, the Spanish video entry leader has proven to be at the cutting edge of technology and design with new products and systems capable of overcoming the most ambitious expectations.

Fermax believes it has been able to prove to the international market that it is possible to provide guarantees and meet the demand for smart homes now being built and which, before long, will make up the so-called smart cities.

The exhibition schedule kicked off with a global event that has become a must for Fermax: Intersec, in Dubai, the trade show dedicated to security and protection, held in January. In March, as in every spring, it was the turn of Buildings NY, a strategic rendezvous held in New York, bringing together all those involved in building construction, maintenance and management. Between the months of March and April came another great classic: Light and Building, in Frankfurt, where architecture and technology come together. This year's focus was on smart construction, an area in which the new developments from Fermax have much to say.  MIPS, in Moscow, has gradually taken shape over the last twenty years as the major exhibition dedicated to security in the Eastern European and Russian markets. Surveillance, fire protection, anti-theft services and, of course, video entry and access control systems are customary products in an exhibition which, in April 2014, Fermax attended along with its Russian distributor.

In the final stretch of the season, the Fermax international sales team attended another two events. In May they had the opportunity to meet important clients in Southeast Asia at Securitex, Hong Kong. And in June, with visitors from all over the world coming to Ifsec, a traditional expo which this year changed its location from Birmingham to London, with a view to becoming a more international benchmark, given the attraction of the British capital as the venue.

In all these cases, Fermax introduced Lynx, a new system technologically based on the TCP/ IP protocol, offering unlimited technical capacity (no limit on monitors, no limit on distance, unlimited channels) and unprecedented versatility. Fermax presented Lynx alongside the Vivo monitor, an exclusive terminal featuring a capacitive touchscreen and a well designed interface  allowing integration of other home automation and video surveillance systems. Fermax believes that the Lynx and Vivo were the most interesting features for integrators as well as among architects and engineers, who rated the potential of this new proposal at these events.

Along with them, Fermax also took its latest video entry terminal to the international fairs: Smile, a next-generation, high-performance, intuitively operated monitor that has won internationally acknowledged prizes, such as IF label product design award, granted by the International Forum of Design and considered the "Design O”, and the Delta prize with its "Quality in Design" seal.

Fermax has strategically planned to make its fair circuit a key point of contact with customers and prescribers from all over the world, to give them first-hand demonstrations of the business opportunities provided by the new developments and boost the company's international outlook.



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