“Dahua Night”, held by Dahua Technology Vietnam, was the largest roadshow with the most participants so far, attracting over 2,000 people. Celebrating an outstanding 2017 year in terms of sales performance, Dahua Technology officially issued 2018 business authorisations to local customers as a gesture of confidence in the company’s future success.

In the Middle East, Dahua Technology’s “AI Creates Value” series of roadshows were held within major business districts in the UAE, Qatar, Egypt, Jordan and Pakistan. Unique to this series of roadshows was the Dahua product knowledge competition, which was very well received at each venue. In recognition of Dahua Technology’s brand image, one roadshow of Dahua Technology Poland was organised at Wielizka Salt Mine, which is a renowned UNESCO world cultural and natural heritage site. The Dahua Technology India roadshow had a specific focus of customisation for the local customers, while unique design elements were incorporated within all event publicity and venue branding.

According to the company, the series of Dahua Technology roadshows, though held in different countries on different continents and with different themes and formats, received coherent strong recognition from customers and partners globally. The elaborately selected venues, the high quality trainings and workshops, the hearfelt authorisation issuing ceremonies, and well-organized publicity were all highly appreciated, solidifying Dahua Technology as a favoured security brand globally.

“The main objectives are to create awareness of the company’s brand internationally and to demonstrate its lasting commitment to local security markets”, said Daniel Chau, Overseas Marketing Director at Dahua Technology.