The major forces driving the network security software market are the increasing network security and privacy concerns, stringent regulations and the need for compliance to drive the growth of the market. The high demand network security software solutions among government sector is expected to drive the market over the next 5 years.

The services segment is expected to play a vital role in changing the network security software market landscape and grow at the highest CAGR during the forecast period. Network security software services help consult, design and implement, train and educate, and support organisations across various verticals, to effectively deal with network threats and thereby, ensure security across the enterprise networks. Security is a crucial aspect for executing business functions successfully, and hence, packet filtering is gaining traction in the security space. For this, various professional and managed services are available and are used according to the specific need of the enterprise. The vendors offering these services are keeping a check on the upcoming threats and are offering competent services to deal effectively with detection and resolution of threats. The rising demand for seamless experience and personalised services should also contribute to the market.

Within the report, the market is segmented by organisation size into large enterprises and SMEs. In the network security software market SMEs are expected to be the fastest-growing segment, as these enterprises have become the key targets for cyber terrorists or hacktivists. The market size of the SMEs and large enterprises segments has a significant impact on the overall market. SMEs are swiftly advancing toward cloud-based network security software to achieve better operational productivity, considering the lower operational costs associated with their deployment. As the number of SMEs is increasing, it is expected that the adoption of network security software solutions and services would also increase. One of the main reasons that is expected to fuel the growth of the network security software market among the SMEs segment is the cost-saving benefit.

The APAC market is expected to grow at the highest CAGR between 2019 and 2024. The primary forces driving the growth of this region is the increase in technology adoption, huge opportunities across the government vertical and an increase in the number of startups in the APAC countries, especially India. In recent years, APAC has undergone tremendous economic growth, political transformations, and social changes. The region has a large number of established SMEs, which are growing at an exponential rate to cater to their large customer base. Due to the increasing sophistication levels of threats, countries such as China, India, and Japan have all updated or introduced new national cyber security policies.

The report encompasses the different strategies, such as mergers and acquisitions, partnerships and collaborations, business expansions, and product developments, adopted by the major players to increase their market share. Some of the major technology vendors cited as being active the network security software are Cisco Systems, Solarwinds, IBM, Trend Micro, Firemon, Symantec,, Fireeye, GFI Software, Avast Software, Watchguard, Bitdefender, Webroot, AT&T, Qualys, and Juniper Networks.