With the huge volume of people and transactions each day, running a supermarket is surely an enterprise-grade business, and it is always an issue to ensure correct and fast transactions as well as identifying customer preferences, which is key to maximizing revenue, profit and customer loyalty.

Around 200 cameras were installed in 5 new supermarkets. The CB-101Ap and CB-102Ap megapixel cube IP cameras are installed at each counter to monitor the transactions. Thanks to the tiny, low-profile and elegant design, the CB-101Ap and CB-102Ap cameras are immersed in the environment and the cashier staff do not feel uncomforable with them. The CB-101Ap and CB-102Ap are PoE-ready, which means one network cable is enough to power on and view the camera. The CB-102Ap can go with the CS-mount lens, and therefore provides a high flexibility in the lens choice.

The VD-100Ap megapixel vandal dome IP cameras are installed in the shopping area to watch the customer behaviour. They are used not only for the security purposes, but also for achieving a higher level of customer loyalty. By watching customer behaviour in the shopping area, the management can figure out if a merchandise is a "hot seller", a "potential hot seller", or of "no interest". If a merchandise can draw many people's attention but few of them purchase it, the management will be aware of this situation and try to devise a plan to spur the sales. Furthermore, the management can identify the "golden route" in the shopping area, which is the path or places where most people pass through. Such information is very helpful for them to conduct promotions effectively or to improve the layout of the shopping area.