SecurityWorldMarket

14/07/2011

Avermedia asserts its global market strength with name change

Taipei, Taiwan

As from July 1st, Avermedia Information Inc. has officially changed to Aver Information Inc. This new chapter in the company's history brings with it many exciting changes, including the launch of the "AVer" brand logo.
Even with these exciting changes, Aver plans to continue producing and marketing the same innovative, high-quality presentation, surveillance and communication solutions that has made Avermedia the preferred brand of so many users worldwide. Beginning July 1st, the new Aver logo will be seen on new products and company-related materials, as well as the new Aver website.

According to the company, this Aver logo contrasts dark blue with red to represent the dynamic manner in which Aver Information pursues innovation and the level of importance it places on its customers’ valuation of the Aver brand. The dark blue is meant to emphasise Aver’s belief in integrity, honesty, a down-to-earth corporate culture and “creating value,” as well as the continued, high-level pursuit of its corporate mission. The red “e” symbolises the people-oriented passion for innovation Aver shows as it services numerous countries and communities, while still striving to develop sustainable business growth.

"Today marks the beginning of a new era for Aver, one that we believe will be characterised by unsurpassed success for our company!" exclaimed James Chang, President of Aver Information Inc. "With the change of our company name and the release of our all-new logo, we are signaling to partners that we’re determined not just to maintain our current positions in the presentation, surveillance and communication solutions markets, but to expand upon those positions and assert our overall strength in the global marketplace."


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