SecurityWorldMarket

14/02/2008

Astrata & Al Tayer Group form new company in the Middle East

Dubai, UAE

Astrata Group announce the establishment of Astrata Middle East LLC, formed with Al Tayer Group LLC, Dubai, a privately owned diversified regional business, to market Astrata's advanced, full featured telematics products in the Middle East region.

Astrata will offer its vehicle and personnel tracking products with supporting infrastructure and services directly to Middle East customers, leveraging on the company's success and experience worldwide, particularly the Asia Pacific region where Astrata is one of the leading providers of telematics solutions.

Through Al Tayer Group's significant local presence and the manifold opportunities, Astrata executive chairman, Tony Harrison is confident of the new company's potential. He said, "By joining forces with Al Tayer Group, one of the best known and most respected organizations in the region, Astrata will have a tremendous advantage in introducing its telematics products to institutional customers in the Middle East region."

"The formation of this new company follows distributor agreements between Astrata and a number of channel partners in Middle Eastern countries including Jordan, Saudi Arabia, Bharain and Oman. Our business in the Middle East has previously been managed out of Singapore but owing to the growing interest in vehicle and asset tracking, we firmly believe we must have a permanent marketing and support base in the region."

"We recognize that Astrata's telematics products are much in demand by relevant customers located in the Middle East. Astrata's sophisticated security and communications systems will offer institutional customers in the region an effective and proven means of protecting and monitoring their resources" said Dr Tariq Al Tayer, director, Al Tayer Group.



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