Increasing demand for intelligent security surveillance systems, which can be used for estimating key trends and deriving patterns, is the key factor driving the market growth. In addition, increasing concerns over public safety and the use of video analytics in criminal investigations are positively impacting demand for video analytics solutions.

According to the analysts, in addition to security surveillance, video analytics solutions are also finding increasing applications in the retail sector for estimating average footfall, gender bifurcation, display effectiveness, and attractiveness of shelf space. Furthermore, superstores and mega marts have started implementing these systems to gain insight into consumer behaviour.

Reliable and efficient

The use of advanced algorithm technology in video analytics enables the examination of captured videos frame by frame, irrespective of light exposure, thereby making video analytics a reliable and efficient choice for ensuring security.

Furthermore, vertical industries such as transportation, retail, and healthcare are witnessing a significant increase in the adoption of video analytics, owing to rising application of intrusion detection, license plate recognition, crowd management, and congestion detection in these industries.

Market summary

Some of the most interesting facts and figures found by the researchers are as follows:

• The software segment in the video analytics industry accounted for the largest revenue share of 79.3% in 2024 due to increasing demand for advanced security solutions across various sectors.

• The cloud segment dominated the video analytics industry with the largest revenue share in 2024.

• The facial recognition segment dominated the video analytics industry with the largest revenue share in 2024.

• The smart cities segment dominated the video analytics industry with the largest revenue share in 2024.

Key market players

The market report includes information on key businesses involved the video analytics market, such as, Avigilon, Canon, Cisco, Claro Enterprise Solutions, Honeywell, Huawei, IBM, Irisity, Qualcomm and Bosch.