SecurityWorldMarket

26/06/2021

Vivotek rolls out rebrand in phases

Taipei, Taiwan

Vivotek now serves as a core of security and intelligence for Delta’s Building Automation Business.

Vivotek has just unveiled its new branding in a move that the company says reflects its transformation towards the IoT age.  The new image includes a new logo, brand identity, and a new brand ethos under the slogan “We Get The Picture.” According to the company, the rebrand marks Vivotek’s commitment to its clients, enabling the company to take a more holistic approach, and provide leading technology and intelligent insights. The new brand identity reveals its new style with a modern, user-centred, and digital friendly design.

According to the company, the rebrand marks Vivotek’s commitment to its clients, enabling the company to take a more holistic approach, and provide leading technology and intelligent insights. The new brand identity reveals its new style with a modern, user-centred, digital friendly design and also visibly presents Vivotek as part of the Delta Group.

Founded in 2000, Vivotek established its headquarters in Taiwan and has concentrated on IP surveillance since inception. In the era of IoT, going beyond traditional surveillance IP surveillance systems have implemented Artificial Intelligence (AI) and been transformed by powerful IoT solutions. It is at this crucial turning point that the company is now taking the opportunity to redefine its positioning during the exciting era ahead with a new brand identity. There is no change to the company's brand name, which is also its legal name.

In 2017, Delta Group, a global provider of power and thermal management solutions founded in 1971, acquired a stake in Vivotek.  This move was aimed at extending Vivotek's global presence and technology applications in building automation. Vivotek now serves as a core of security and intelligence for Delta’s Building Automation Business.

And now, being a part of the Delta Group of companies, the Vivotek logo will be shown with the “A Delta Group Company” description.

The new logo became effective from June 10th, 2021, and to ensure that the rebrand is realised across the market, it will be rolled out in phases to implement the change.

Alex Liao, the president of Vivotek stated, “When we say, ‘We Get The Picture’, it means to understand the whole situation in a prompt manner, and to always be a step ahead to deliver the solutions demanded by our end-users. During the rebrand journey, we discovered that the way we did business for the last two decades, with outstanding service and business integrity, has profoundly shaped who we are today. Our new positioning and look redefine our role in the next era of IoT, but more importantly, deliver the clear message to our customers and partners that they can trust and stand side by side with Vivotek.”


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