As a result of more than a year of survey and ongoing feedback from WD's My WD partners, the new and improved site offers new features aimed at offering a seamless user experience for My WD partners providing relevant and easy-to-access information at their fingertips.

The new features include solution selling centres on growing markets such as surveillance, NAS, and datacentre; discounts of up to 40% on qualifying products to be used for demonstration, testing or internal use; industry focused marketing assets; on-demand online product training through WD University and a points system, where members earn rewards based on purchases of WD products from authorised distributors.

"Since the launch of My WD in 2012, the programme has grown to over 25,000 partners worldwide spanning across 190 countries and 17 languages," said Jamie Vo, vice president of WD's worldwide marketing. "With the re-launch of my WD, WD is proving its commitment to invest in the channel by presenting our valued partners opportunities to build their business in the growing storage applications of NAS, surveillance and datacentres."

The My WD Partner Program is designed to provide channel partners with the resources and benefits they need to drive their business. PSSC Labs has used WD drives in its solutions for many years, and two years ago, it joined the My WD Partner Program. "WD stands behind us just the way we stand behind our customers," explains Alex Lesser, co-owner and vice president of PSSC Labs. "Not only do they offer very good, high-quality, high-performance drives for our solutions, but if there is a problem, they tackle it head-on just like we do."