Probably nothing differentiates any product or solution more than the superior technologies that make them suitable for today’s needs, while proactively anticipating and preparing for the requirements of tomorrow,” says Rake Narang, editor-in-chief, Info Security Products Guide. “Threats are possible in many different disguised forms, making security awareness key to a proactive approach.”

Nextiva Retail Traffic Analytics from Verint Video Intelligence Solutions was selected as a technology that is making a positive impact on security in today’s highly sophisticated and blended environments. Designed to help retailers better understand shopper patterns and behaviours in order to optimise store layouts, improve merchandising, enhance staffing efficiencies and heighten in-store customer experiences, the solution enables organisations to further maximize their video security investments, transforming loss prevention and security solutions into impactful marketing and merchandising resources. From integrations with RFID, EAS, intrusion and building management systems to point-of-sale, Nextiva Retail Traffic Analytics provides today’s retailers with a more holistic view into their operations.

Further, Verint Nextiva Retail Traffic Analytics delivers information on key indicators critical to retail store success—including how customers react to merchandise placements, express interest in products, and respond to promotions and advertising campaigns, as well as their traffic flow patterns and dwell times as they navigate throughout the store. Leveraging Nextiva’s easy-to-use video management interface, retailers can quickly extract and search for customer patterns and behaviors related to such operational issues as staffing at peak times, or for real estate evaluation purposes when leasing to third-party vendors.

“Info Security Products Guide’s recognition of Nextiva Retail Traffic Analytics further validates our value proposition to provide our customers a competitive edge to drive sales, improve workforce efficiencies and increase customer satisfaction alongside protecting assets,” says Elan Moriah, president, Verint Video Intelligence Solutions and Verint Witness Actionable Solutions. “In today’s highly competitive market, retailers count on Verint solutions to help them achieve a full range of security, customer experience and other key business objectives.”