The international research firm will explore the impact of DIY and smart home solutions on the security market, including strategies to leverage innovations to expand adoption, at the fifteenth annual Connections Summit: Smart Home Business Models and Strategies on January 7 at CES 2020 in Las Vegas.

The summit aims to feature multiple sessions examining mass-market business strategies, partnership opportunities, next-gen home services, energy management solutions, and smart home platforms, concluding with a networking reception. Sponsors of the event include Alarm.com, ARM, Cirrent, Inspire, Sprosty Network, Trusource Networks, and MMB Networks.

“New DIY security solutions entering the market are designed from the ground up to be self-installed by the consumer, so they are designed to deliver a smooth, painless experience on installation and setup,” said Dina Abdelrazik, Senior Analyst, Parks Associates. “These solutions seek to appeal to households unmoved by traditional self-installed security systems. Value propositions such as security and peace-of-mind have always appealed to a broad base of consumers, so as DIY products evolve to deliver an easy off-the-shelf experience, security adoption will start to crack the 70% of households that do not have and do not plan to acquire a security system.”

"Over the past decade of keeping people's homes and businesses safe, we've seen that more and more customers want solutions that fit their lives without compromising on security and privacy protections,” said Matt Wolf, Head of Partnerships, Simplisafe, one of the speakers at the event.