According to the research, customer identity and access management (CIAM) “has emerged in the last few years to meet evolving business requirements. Many businesses and public sector organisations are finding that they must provide better digital experiences for and gather more information about the consumers who are using their services.”

Effective CIAM may go beyond traditional IAM in providing solutions to capture consent to comply with privacy regulations, manage customer identities at massive scale, enable customer-friendly multi-factor authentication (MFA), and other capabilities that aren’t present in traditional employee IAM solutions.

The criteria evaluated in the Leadership Compass report reflects the varieties of use cases, experiences, business rules, and technical capabilities required by Kuppingercole clients today, and what they anticipate clients will need in the future.

“Ping Identity was one of the first vendors to really recognise and understand the need for specific consumer-facing IAM solutions for enterprises,” said Brian Bell, CMO, Ping Identity. “We’re delighted Kuppingercole acknowledges our leadership position in the CIAM market, and it will continue to be a priority for us going forward.”