"Selecting HID Global as a partner to provide secure connections for our NFC-enabled consumer engagement platform is consistent with our commitment to delivering the highest quality NFC solutions to global brands,” said Michelle Moulin, Izipline’s CEO. "We are excited to launch this partnership as Izipline continues to innovate as a leader in developing the ‘Internet of Things’.”

HID Trusted Tag Services feature trusted tags with unique security and privacy attributes which make each tag unclonable. When integrated into Izipline’s platform, this enables global brands to authenticate each product’s package, protecting both a company’s brand and consumers from counterfeit goods while also delivering chain-of-custody benefits. Trusted tags also provide Izipline with secure connections for instant delivery of relevant and timely product content to consumers via their mobile device.

"Success in the IoT environment requires transparent, frictionless authentication that enables brands and consumers to connect on an immediate and personal level,” said Marc Bielmann, vice president of Identification Technologies with HID Global. "We are pleased that our HID Trusted Tag Services enable Izipline to engage and protect brands and consumers by leveraging the security and convenience that trusted tags bring to packaging and mobile interactions.”