According to Line himself, he views his main tasks in the new position with the worldwide manufacturer of video security solutions as the expansion of content marketing, the global networking of image and sales campaigns and the development of new digital distribution channels.

"After the successful transition from a hardware provider to a primarily software provider, Geutebruck – as a classical German 'hidden champion' – has developed an excellent international market position. The challenge now is to expand this position." explains Linde.

Linde also see international press relations and internal communications as an important part of his new role.

After completing his studies in journalism and business administration at the Free University of Berlin, Linde gained extensive experience in B2B and B2C marketing. He worked at the agency Scholz & Friends Berlin, as Marketing Director of the CRM software maker Flowfact GmbH and the real estate service provider pantera AG in Cologne.