Jackson will lead marketing for ADT during a period of significant company transformation, activating important partnerships, such as ADT | Google, focusing on subscriber growth and delivering excellent customer experiences.

“We’re thrilled to bring DeLu into the ADT family during a time of significant transformation as we prepare our next generation ADT | Google smart home security offering, roll out expanded e-commerce capabilities and re-examine the ADT customer journey from top to bottom,” said Keith Holmes, Chief Revenue Officer of ADT. “DeLu shares our passion for building a customer-focused organisation, driven by data, and relentless in protecting and connecting people to the things that matter most.”

“ADT is something of a paradoxical brand; it’s 147 years old, but it’s innovating new products and services today like you would expect from a startup,” Jackson said. “To serve this brand as CMO is a unique opportunity to both steward the most trusted brand in home security and ride this incredible wave of change, super-serve our customers and contribute to the growth engine the ADT leadership team has set in motion.”