Irisity opens new UAE office

Abu Dhabi, U.A.E

Irisity AB, a leading AI video analytics provider, is continuing its international expansion with the appointment of Marc Sanders as Sales Director for GCC, based in Abu-Dhabi, UAE.

The company continues to follow its international expansion strategy with the opening of the new sales office in the United Arab Emirates. The office, based in Abu-Dhabi, will be headed by Marc Sanders who will be responsible for managing the company’s sales activities in the Gulf Cooperation Council (GCC) countries – Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and UAE.

“We are thrilled with the opening of a dedicated sales office in the UAE and the appointment of a well-recognised and accomplished security professional as Marc Sanders. We believe our vast product offering will suit the needs of customers across multiple verticals including smart city, transportation safety, school security and elderly care”, comments Marcus Backlund, Irisity CEO.

Sanders brings over a decade of sales and technical experience in security systems, video, and AI applications, previously holding positions of Technical Sales Manager for Briefcam in GCC and Systems Applications Manager of Abu-Dhabi Monitoring and Control Center.

“I’m very excited to join Irisity and be part of its international expansion initiative. Through my work in the GCC over the past decade I’ve seen the market for AI video analytics grow and it is starving for mature and comprehensive solutions that Irisity and Agent Vi can now offer”, commented Marc Sanders, Irisity Sales Director GCC.

The UAE sales office will serve customers across the GCC region and will offer the comprehensive AI video analytics products from Irisity’s portfolio, including products from recently acquired Agent Vi.

The new UAE office is the fifth office within the Irisity Group, in addition to the offices in Sweden, Israel, USA and Singapore.


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