The company has reported double digit sales growth year-on-year since opening its Dubai office in 2015 and says that its last year has been its fastest growing yet.

"The Middle East is a particularly important market," says Harry Kwon, General Manager of Idis Middle East and Africa. "This is due to a convergence of factors including strong demand for greater operational efficiency and lower on-going costs combined with the need for compliance with more rigorous standards in jurisdictions across the region."

“The sector has definitely moved up a gear over the last 18 months, both in how much users expect from their video systems and in what integrators are able to offer.”

"Value is important," adds Kwon, "but there’s also a clearer understanding of where value actually comes from: easy to install, secure, low-maintenance systems that offer more features – including AI, automation and analytics – allowing users to drive operational efficiency across the extended lifetimes of their systems."

In tune with these market drivers Idis has confirmed important product releases for the show, with hands-on demonstrations for integrators and end-users on its stand.

Mr Kwon believes that the biggest draw for Intersec visitors will be the latest version of Idis Deep Learning Analytics (IDLA), which he believes is an exciting advance in video analytics that is more accurate, faster, and more scalable than existing offerings. IDLA provides agile object detection and classification (for example people, cars, and bicycles), intrusion and loitering detection, and intelligent search—all adapted to fit a 16:9 ratio. The IDLA claims to offer unrivalled accuracy, thanks to its advanced deep network architecture.

To deliver the power of the Idis deep learning to a wider range of customers Idis will also introduce its DV-2116, AI in the Box at the show. The new DV-2116 is a cost-effecttive, pre-built device that comes with the graphical and processing power to handle up to 16 channels. AI in the Box eliminates the need to upgrade processing power. It is simple to set up and use, with no calibration required: users simply set the region of interest and sensitivity. The DV-2116 lets users benefit from both standard and advanced analytics through a simple licence fee.

A new camera range, the 4000 series, will also be showcased, and further extending the Compact Solution range, a new Fisheye 5MP camera, the DC-Y6513RX, offers new value pricing. Idis will also demonstrate its new Edge VA series of cameras, and other innovations include: a Panamorph lens option for the best selling 12MP Super Fisheye, improving resolution on the outer edge of images; Idis Dynamic Privacy Masking; ruggedised mobile NVRs ideal for public transport and prisoner escorting; and new advances in Idis Mobile that allows smartphones to record directly to Idis Solutions Suite.