At one of the most anticipated events in the tech industry, Herta presented its latest innovative AI video analytics technologies, which the company promises will revolutionise the way businesses leverage video data for security and marketing insights.

"At Herta, we are committed to pushing the boundaries of what is possible with artificial intelligence," said Laura Blanc, CMO at Herta. "Our participation at Mobile World Congress 2024 is a testament to our dedication to innovation and our mission to empower businesses and cities with cutting-edge video analytics solutions."

Herta's AI video analytics solutions offer a wide range of capabilities, including real-time facial recognition, crowd analysis and behavior analytics. These advanced features enable businesses to extract valuable insights from video data, enhance security measures, optimise operational efficiency and personalise customer experiences.

During Mobile World Congress 2024, attendees were able to take the opportunity to experience live demonstrations of Herta's AI video analytics solutions and interact with the company's team of experts to learn more about their applications across various industries.

"We are excited to showcase our latest advancements in AI video analytics at Mobile World Congress 2024," added Laura. "We believe that our innovative solutions have the potential to transform industries and drive a positive change in the way businesses utilise video data."