Andreas brings a wealth of experience of more than 20 years in the security industry. In his new role, Andreas is responsible for consulting and supporting the large end-users of Genetec in Sweden, Denmark, Norway, Finland, Iceland and Baltics to help them realise unified, secure and customisable security solutions. In addition to consulting large enterprises, Andreas will also be responsible for acquiring new end-customers. Andreas was previously employed as Sales Manager at Motorola.

By bringing video surveillance, access control, number plate recognition, intrusion alarms, and other technologies with video analytics together to market, Genetec is very well positioned to meet the growing challenges and opportunities for modern security in the Nordics. Anthonie van der Ploeg, Area Vice-President Sales Europe is pleased with Andreas joining his team: "Andreas has extensive experience and a strong network in the security market in this region, which makes him ideally suited to consult large enterprises and further help accelerate our regional growth.”

“Many companies in Nordics are looking for high quality security solutions,” says Andreas Silvede. I’m pleased to join Genetec, as it is a true unified platform for physical security. The company offers high-standard and well-known solutions. In addition, I specifically like the open and friendly culture of Genetec.”

Andreas joins Genetec at a stage where the company continues to grow in Nordics and now has many European customers in various industries such as city surveillance, education, airports, law enforcement, retail, transportation, utilities, data centres, passenger transport and finance.