Brainchip extends reach to new geographical markets

Laguna Hills, Ca (USA)

Brainchip Holdings Ltd, the world’s first commercial producer of ultra-low power neuromorphic AI chips and IP, has agreed new sales partnerships in Europe and Israel that will further expand the commercial reach of its Akida neuromorphic computing platforms.

The company has partnered with Eastronics, a large, high-tech distributor in Israel, and Saleslink, a European technology solutions provider, to optimise local market sales throughout the EMEA. These relationships serve as a gateway for introducing Akida technology to customers looking to leverage Brainchip’s IP across a wide range of applications – from industrial IoT, cyber security, and autonomous vehicles to smart sensors that can detect and act on visual features, sound, touch, smell, and taste.

Eastronics employs a large group of highly experienced sales and professional application engineers from diverse backgrounds and disciplines, supporting demand creation / design-in activities from the early stage of a project’s definition until production. Eastronics is ideally suited to benefit Brainchip’s global expansion in terms of customer presence and broad reach, from vertical such as medical, military, and industrial IoT markets, in the Israeli territory.

Founded in 2006 with the charter of providing the most-effective, local channel into semiconductor and automotive markets, Saleslink has a broad reach that will be instrumental in building of Brainchip’s ecosystem and the go-to-market IP licensing plan in the Central Europe region.

“Partnerships with region and domain-focused sales organisations like Eastronics and Saleslink extend our reach to meaningful geographies and commercial opportunity,” said Sean Hehir, Brainchip CEO. “We look forward to working closely with Eastronics and Saleslink, as well as developing relationships with other organisations in key territories, as we continue to deploy our commercialisation plan for our revolutionary technology.”


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