Gietelink has previously held senior leadership roles including CEO of Rietveld Fleet Management and Safety Solutions, Vice President Strategy and Vice President Product Marketing at TomTom, Director Strategy at Webfleet, and Consultant at McKinsey & Company. Olaf holds an MSc in mechatronics and a PhD in control engineering from TU Delft.

Commenting on the appointment, Stefan Albertsson, CEO of AddSecure, stated: “I am confident that, under Olaf Gietelink’s leadership, our Smart Transport business will strengthen and develop successfully. Olaf brings a strong strategic perspective and the ability to both define and execute strategy. His experience will support the continued development of our transport operations, ensure we are moving in the right direction, and accelerate organic growth. His combined engineering and consulting background also enables him to take a structured and analytical approach to solving both technical and business challenges.”

On his appointment, Olaf Gietelink said: “I am thrilled to lead the Smart Transport business unit at such an important stage of its development. As the transportation industry is going through transformative change, my focus will be on accelerating product innovation for our customers and driving growth across our European operations. Addsecure is an exciting and ambitious company with a strong growth agenda, and I am delighted to join the team.”

Olaf Gietelink will report directly to CEO Stefan Albertsson.