01/05/2012
Streit Group drives European market expansion with new London offices
London, UK
Traditionally, Streit Group's core focus has been away from Europe. For instance the vehicle armouring company, whose roots are in the competitive North America market, has become a leading player in other key geographic areas such as the Middle East and Africa in a relatively short space of time. It is hoped that a similar level of success can be accomplished in the UK and Europe. A strong push for the London office, early on, will be to secure military vehicle contracts. This is a sector which, globally, Streit Group has moved into in a major way over the past two years. A fact underlined by the bringing to market of a number of APC platforms such as the Spartan, Cobra, Cougar and the large MRAP (Mine Resistant Ambush Protected) Typhoon.
Said Guerman Goutorov, Chairman of Streit Group: "We see the opening of a London office as an important stepping stone which gives us an invaluable face-to-face presence in the UK and European marketplace. Now we will be able to more readily discuss the requirements of prospective customers locally and also, crucially, gain a better understanding of the trends in what we see as a pivotal region for future expansion.
“Certainly this is a mature market where a high level of vehicle protection is expected as standard, however we believe we are well equipped to deliver armouring on a par with, if not beyond, traditional suppliers thanks to our field-proven experience in major conflict zones, extensive R&D base, while maintaining an extremely competitive price point. Given the scale of the capabilities that Streit Group now has in place worldwide, with the recent opening of our largest facility yet in the United Arab Emirates (UAE), which ramps up production capacity to an unprecedented level of 520 vehicles per month, we are geared up to rapidly fulfil orders for potential European buyers, whatever their specific requirements."